April 16, 2021
Samsung is closing the gap with Sony in smartphone camera sensor market

Samsung is closing the gap with Sony in smartphone camera sensor market


Despite the COVID-19 pandemic, the smartphone market marched on in 2020, which in turn helped the smartphone camera sensor market. Sony and Samsung are the two big players in the camera sensor market, and the South Korean firm appears to be closing the gap with its Japanese rival.

According to the data from market research firm Strategy Analytics, Samsung was the second-biggest smartphone camera sensor brand in terms of revenue share. Samsung LSI, which makes ISOCELL camera sensors for smartphones, had a 29% revenue share in 2020. Sony, the market leader, had a 46% revenue share.

Earlier, Samsung used to have a revenue share of lower than 20%, while Sony used to control over 50% share of the market. It means that Samsung is slowly closing the gap with Sony, thanks to the launch of various high-resolution sensors and newer technologies. The company’s 64MP and 108MP camera sensors were quite popular with smartphone makers. More importantly, the South Korean firm managed to fulfill orders that Sony passed on.

The Japanese firm had placed its bet on Huawei to ship more phones, but the Chinese smartphone giant was banned to do business with American firms, resulting in a huge dip in sales worldwide. Samsung, on the other hand, supplied sensors to the likes of Motorola, OPPO, Realme, Vivo, and Xiaomi.

With the launch of the 50MP ISOCELL GN2, which is the biggest smartphone camera sensor of 2021, and upcoming sensors with 200MP (or higher) resolution, Samsung is well-placed to fight Sony. The company is also doing a great job in marketing its ISOCELL camera sensors. Samsung is also rumored to be working on a 600MP camera sensor, but it might not be intended to be used in smartphones.

Samsung Smartphone Camera Sensor Market Revenue Share 2020 - Strategy Analytics



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